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Do you have "home stager" fright?

So you are moving, and not sure if your home will not bring top dollar or sell quickly in its current state. Sure you could just run a vacuum and hope that potential buyers fall in love with your home. After all, you've enjoyed it just the way it is for some time now!

 But here's the kicker - how you live in a home is very different than how you sell a home. Buyers need to see your home, not your lovely furnishings or family memorabilia. A stager's job is to feature the home itself and appeal to the widest range of buyers possible. It's not about your personal taste, it's about marketing.

Ok, so you realize you could use the help of a professional stager, but what where do you begin? What should you expect? How much does it cost? Is it just like on TV? Will you be uncomfortable? These are some of the questions I often hear from homeowners. Hopefully the following FAQ's will help put your mind at ease!

How do I find a stager? As your real estate agent for suggestions, try searching via http://www.activerain.com/, or Google for one in your area! And don't get hung up on "credentials" as they don't exist in this industry. Being "certified" means the stager attended a training class. Base your decision on the stager's portfolio, professionalism, and referrals.

How does the process work? If you hire a stager to do a consultation, you'll end up with a detailed report of findings with a "to do" list for you to complete the staging work yourself. The stager will tour your home and take lots of pictures and notes. Not sure you want to do the work yourself? The stager will always be happy to provide an estimate to do the staging work for you. Plus, you will be equipped with a customized list of "to-do's" to prepare for home showings.

Will the stager always rent furniture? Staging is effective for both vacant and occupied homes. A stager will rent furnishings for a vacant home and buy the appropriate accessories to finish the home. For an occupied home, the stager will work with the homeowner's furnishings, and supplement items where necessary.

Is it like on TV? Yes and no. Yes, stagers make a big difference in how a home is presented to buyers. But don't expect every stager to want to knock down walls, and bring their own construction crew who doesn't charge for their labor time. This is the real world!

Will I be uncomfortable? Any advice your home stager gives you is purely based on appealing to your target market, not your personal decorating style. And while living in a staged home can be uncomfortable, take comfort that it is only temporary, and will most likely save you money in terms of a faster sale and a higher asking price than if your home were not staged.

How much does it cost? A consultation typically costs $100 to $400, depending on the market and the size of the home. Actually hands-on staging is based on what is needed, and averages anywhere from $75 to $150/hour, depending on the market and the stager. You should always have a written estimate prior to any work being done.

What will I get out of it? Staging is an investment to help your home sell faster and for top dollar. While your qualified real estate agent will provide their expertise to price the home appropriately, the stager will make it help make it show better than other homes in that price range. A staged home typically sells 50% faster than an unstaged home. The faster a home sells the less chance you'll need to reduce your price! Staging expenses can be tax-deductible as well. Consult with your tax advisor for details.

Hopefully I've been able to put some of your "Home Stager" fears to rest. As the home market becomes more competitive, savvy homeowners are realizing the value of home staging. 

Rooms That Work offers home staging and interior redesign services in Connecticut.  Visit www.roomsthatwork.com or call Susan at 860.808.4171 for more information.  

19 commentsSusan Smith • October 10 2007 07:04PM

Comments

Susan: This is a terrific list to help sellers understand the process of home staging. Nicely done!
Posted by Cheri Dueker -Transitional Designs, LLC Home Staging St Louis (Transitional Designs, LLC) over 2 years ago

this is a great list!!! i couldn't said it better myself. i would love to see this in the next staging carnival!

cheers,

cindy 

Posted by Cindy Lin // Staged4more & EcoJoe (Staged4more Home Staging & Redesigns) over 2 years ago

Cheri - Thanks!  I find as I talk to sellers they have some very basic questions as to what the experience will be for them.

Cindy - I'd be happy to include this in next carnival...when is the submission date?

Posted by Susan Smith (Rooms That Work LLC) over 2 years ago
Nice entry...I think it does a great job in making the staging decision a less daunting! 
Posted by Jo Potvin-Home Staging Cincinnati - Design To Market (Design To Market LLC) over 2 years ago
Susan, I love your blog.  It questions and answers all the points we try to convey to potential clients.  The other day I was looking around my "perfectly staged" home and wondered if I too could use a stager if I were to sell.  Of course!  I see my home as perfect because its the way I want it to be, but a stager with an unbiased eye would come in and for sure give me a long list of things I need to do to prepare my home for sale.  Should the need arise, I will hire a stager because even I can't divorce myself from my "perfectly staged" home.
Posted by Terry Haugen STAGE it RIGHT! 321-956-2495 (Stage it Right!) over 2 years ago

Jo - thanks!  Less daunting means less haunting!  (Sorry, couldn't resist!)

Terry - Thanks...I too would use another stager in a heartbeat if I were to move again!  Just too close to the situation!

Posted by Susan Smith (Rooms That Work LLC) over 2 years ago
Susan, great points!  You did a great job writing this up.  Helps provide well thought out answers for those daunting questions everyone throws our way!  Well done, Well done.......
Posted by Julie Davis, Amy Blank - Rediscovered Interiors, LLC (Rediscovered Interiors, LLC) over 2 years ago
Thanks Julie!  It's easy to be so close to the process, that we assume sellers know what to expect!
Posted by Susan Smith (Rooms That Work LLC) over 2 years ago

Thanks for including "And don't get hung up on "credentials" as they don't exist in this industry. Being "certified" means the stager attended a training class. Base your decision on the stager's portfolio, professionalism, and referrals."

All you other points are right on as well!  Another great post! 

Posted by Karen Dembsky, Atlanta Home Staging (Peachtree Home Staging LLC, Home Staging in Atlanta, GA) over 2 years ago
Great post!  You wrote is so clearly and explained things so well!  I love the "Is it like TV" answer!  Great Job!!  I hope you put it or linked it to your website - It is so informative!
Posted by Home Beautiful: San Antonio's Premier Home Staging Company - Lea-Ann Virnig (Lea-Ann's Home Beautiful Staging and Design LLC) over 2 years ago

Karen - thanks for reinforcing the message that it's how you do biz, not what is after your name that will bring success to a stager!  Sooooo important!

Lea-Ann - Thanks for stopping by and for your kind words! 

Posted by Susan Smith (Rooms That Work LLC) over 2 years ago
Great information!  Just one question - what is a staging carnival?
Posted by Dawn Taylor, SE Minnesota Home Stager~ (Taylor'd To Sell) over 2 years ago
I was wondering about the staging carnival, too!  This is a very informative post on basic staging questions!
Posted by Kathy Riggle Houston Home Staging-STAGING SMART NSOLD (STAGING SMART N SOLD) over 2 years ago

This is a GREAT list and I love that your info is right on, especially with pricing. I think too many sellers have a false sense of the cost and therefore let fear rule. Great post

Phyllis Pafumi

Posted by Phyllis Pafumi-ReStyled to Sell Staging Homes NJ (ReStyled to Sell Home Staging New Jersey) over 2 years ago

Dawn & Kathy - A staging carnival is a collection of blogs about a topic of interest.  Cindy Lin has taken the initiative to start one, and I submitted a blog to be part of it.

Phyllis - Thanks for your comment!  Pricing is a scary thing for a seller, even if they believe it's an investment rather than an expense!

Posted by Susan Smith (Rooms That Work LLC) over 2 years ago

Oh- thanks for the explanation of staging carnival, Susan.  My imagination was working overtime  :-)

Kathy

Posted by Kathy Riggle Houston Home Staging-STAGING SMART NSOLD (STAGING SMART N SOLD) over 2 years ago
He he he, I can only imagine what you were thinking! 
Posted by Susan Smith (Rooms That Work LLC) over 2 years ago
Susan -- Great post!  I love to see blogs like this that help to educate and inform about staging....and you did it so eloquently!
Posted by Judy Kincaid, Tampa Home Stager (Destined To Sell Property Preparation and Staging Services) over 2 years ago
Thanks Judy!  That means a lot coming from you!!!
Posted by Susan Smith (Rooms That Work LLC) over 2 years ago

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