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The Staged Door

doors

There is that awkward moment when your realtor is fumbling with the lock box to get the key, and you (the buyer) are patiently waiting and subconsciously creating an image of the home you are about to see. Could this be the one? Such anticipation!

This holding pen outside the front door is a golden opportunity for a savvy seller to set the stage for the buyers tour of their home. That front door area is where first impressions start, and it truly creates the tone for the rest of the home tour. Just three simple steps can make your front door set the wow tone for potential buyers: Clean, Update and Stage!

Clean:

  • Trim back bushes, pull weeds, throw down some fresh mulch, plant some flowers, etc.
  • Sweep out the porch, steps and walkway (do not forget the cobwebs).
  • Wipe down the front door (and screen door, if you have one).
  • Polish door knobs and light fixtures.
  • Power wash if necessary.

Update: Now that you can see everything, does anything need updated or repaired?

  • What is the condition of the front door? Does it stick? Do you have to swing your hip into it to get it open? Make sure it operates smoothly.
  • What about your screen door? If it does not work smoothly, or if it is an eyesore, take it down.
  • Do the steps need repaired? Is the handrail sturdy? Chances are these types of repairs might show up on an inspectors list anyway. Might as well fix them now.
  • Light fixtures - are they worn out or dated? Do the light bulbs work? Make it shine!

Stage: Now you have your clean canvas to work with. Look at your front door objectively.

  • Are your house numbers up to par, or looking a little worn (or outdated)?
  • Pitch your welcome mat and spring for a new one. That one small investment can make a huge difference!
  • If you have room, add a welcoming seating area (but please, no cheap looking lawn chairs!).
  • Add some natural elements, ideally potted plants. Choose something bold and of proper scale to make an impression.
  • If appropriate, add a seasonal wreath. Just make sure it is not too cutsie and please, no dried flowers (they represent death in some cultures).
  • Adding solar-powered lights along the walk way or spotlights highlighting a tree can also make a big impact.
Now that you have that wow front door, remember to check on it periodically to water the flowers and keep it swept.

I would be remiss if I did not take this subject to the next step. What happens once they walk inside your home? Keep up the momentum and stage the inside of your home too! A professional stager has the objective ability to see your home as a buyer would see it, and make resourceful, yet meaningful changes to how your home is presented.  Active Rain is a wonderful resource to help find a professional stager in your area.

Susan Smith
Rooms That Work
Your home, only better.
www.roomsthatwork.com
susan@roomsthatwork.com
860.808.4171

 

15 commentsSusan Smith • September 14 2007 12:55PM

Comments

Great tips Susan ... it is important to create a positive first/lasting impression.
Posted by Larry Wright (nwRealty.Com) over 2 years ago
I have seen many entryways/doors that are a real turn-off. It is an easy and usually inexpensive fix to add to the curb appeal.
Posted by Albuquerque Real Estate | Ashley Drake Gephart (Keller Williams Realty) over 2 years ago
Yep Susan!  Its all about the door and what surrounds it.  If you can't get that right you can't make that sale!
Posted by Terry Haugen STAGE it RIGHT! 321-956-2495 (Stage it Right!) over 2 years ago

Clean, update, stage.....   got it!
I love the picture....  What's behind door #2, I wonder????

Posted by Roswell Georgia Real Estate Agent - Nancy Rivera (RE/MAX Town & Country) over 2 years ago
I love the review of the front door.  This is such an important area and often not too expensive to fix.
Posted by Jo Potvin-Home Staging Cincinnati - Design To Market (Design To Market LLC) over 2 years ago
Great post Susan!  The front entrance is really important because it can be a preview of what is to come inside that door.
Posted by Kathy Passarette, L.I. Staging/Decorating (Creative Home Expressions) over 2 years ago
Hey, Susan. Excellent point. Gee, I wish we had more doors that looked like that around here! Love the blue one. Thanks, Rhonda
Posted by Rhonda Rawlins Home Stager Connecticut Home Stager-Glastonbury, CT (Glastonbury Home Staging) over 2 years ago

Thanks Susan for the great tips.  I can't believe the number of homes with cobwebs and bug filled light fixtures.  I don't think that is the way to make a good impression on possible buyers.  All sellers should read this post.  Betty

Posted by Betty Haney (Haney Consulting) over 2 years ago

It makes so much sense yet I see so many tattered doors at showings.  Love your graphics ;)

Cheers,

Cindy 

Posted by Cindy Lin // Staged4more & EcoJoe (Staged4more Home Staging & Redesigns) over 2 years ago

Thanks so much for everyone's kind comments!  Hopefully sellers will not stop at the front door, but find a professional stager in their area to carry the magic throughout their home.

As for me, I've got a sudden urge to trim my bushes and get some colorful mums for my front door!

Susan

Posted by Susan Smith (Rooms That Work LLC) over 2 years ago
Susan - Once again you provide excellent advice to home seller's.  I have had clients repaint their front doors.  What a difference.  Thanks.
Posted by Janice Sutton - Temecula Murrieta Home Stager - Home Staging (1st Stage Property Transformations ) over 2 years ago

Good post.  First impressions are everything.  Thanks for the tips.

 

Posted by Gary White~ Grand Rapids Real Estate, FlexIt Realty, a call or click away! (Flexit Realty~Serving West Michigan) over 2 years ago
You are so right.  Excellent post! 
Posted by Cindy Bryant~Houston's Home Staging & Professional Home Stagers~RVP RESA~ASHSR (Redesign Etc.~Specialist in Staging Vacant Properties.) over 2 years ago

I went to an open house that had a wrought iron railing filled with cob and spider webs!  I remember thinking if the doorway looks like this, what does the inside look like??????

BTW, the inside wasn't much better...

Posted by Dawn Taylor, SE Minnesota Home Stager~ (Taylor'd To Sell) over 2 years ago

Janice...I agree...a whole new front door can bring a huge ROI for a seller!

Cindy...thanks for commenting!

Dawn...Oh I can't stand spiders!  Not even the fake ones at halloween! 

Hmmm, even if you're not moving, it's wise to "stage" your front door before trick or treat night! 

Posted by Susan Smith (Rooms That Work LLC) over 2 years ago

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